The power of online advertising

Online advertising has seen an incredible surge in growth over the last decade and it’s not hard to see why. As a advertising medium it’s measurable, it’s flexible, and executed properly, it’s very effective.

With the inclusion of PPC (Pay per Click), SEO (Search Engine Optimisation), Display and Social Media, online advertising allows you to engage with huge numbers of potential customers. Its real strength lies in allowing advertisers to tightly target niche audiences with remarkable accuracy and minimal wastage. Define your ideal customer by age, social grade, gender, location, or even personal interests, and you can connect with audiences that fit your precise target profile and you don’t waste budget communicating with people who aren’t interested in what you’re selling.

85% of all purchases using the internet start from one place, a search engine. Therefore it's imperative that your website ranks well for phrases or words that relate to your products or services. Figures show that traffic drops substantially as you move down the first search engine results page (SERP), if you are outside of the top 10 results or even on page 2 or 3. This means that you'll only be seen by a small fraction of your potential target market.

At The TV Advertising Agency we will advise you as to the best SEO strategy for your business, SEO is a long term strategy as trust and authority have to be built between your website and the search engines so that they will class you as the most relevant result to a users search. We can advise you on the right keywords which your website should be optimised for, help you build links to other content and advise you on all the other aspects of SEO that will help to boost your ranking on the SERP and drive traffic to your website.

Online Display Advertising refers to the banners, MPU's (Mid Page Units), homepage takeovers and other such visible creative displays that can be put onto websites. The great strength of online display advertising is that viewers are able to click through the ads themselves straight to the advertiser's webpage. If the ads are well placed, in a highly targeted environment and are eye catching then the possibility of driving traffic to your website is greatly increased. We create effective online display ads and place them into the most suitable environments for your target market which work and get the people you want to your website.

Online is fast becoming a popular platform from which audiences are choosing to consume TV programming using services such as the BBC Iplayer, ITV Player, 4OD, SeeSaw and many others. Studies show that using online in conjunction with TV Advertising is an incredibly effective strategy and can really help to drive responses and sales.