Media Planning:
Creating cut through for our clients

Choosing which media or type of advertising to use is sometimes tricky for both smaller advertisers with limited budgets and know-how and even the largest of advertisers. It all depends on what your objectives are and who you want to talk to. Good media planners understand our clients target markets and are able to select and plan the most effective advertising campaigns with the right media mix and at the lowest cost to our clients.

Every medium has its strengths; whether it's TV Advertising with its ability to reach thousands of people and deliver a succinct and dynamic message, or Press which can be highly targeted and allow advertisers to deliver the information they need. But choosing which of these channels are right for your business and with so many media choices available it can be a daunting task to devise an effective advertising campaign. With our many years of experience in media planning we'll always deliver our clients the people they want to talk to and at the best cost. 

It's important to put together a media plan for your advertising campaign and set objectives, when setting objectives it's important to remember to keep them SMART:

Specific - Don't be vague, know exactly what you want to achieve, whether that be an uplift in sales, increased brand awareness or changing attitudes

Measurable - Make sure that whatever your objectives are you are able to see a change and quantify the results of your campaign. You need to be able to see tangible results to measure success or know which areas need improving

Achievable - Set objectives that give you something to aim for, challenge yourself and your business but don't overstretch your capabilities

Realistic - if you are a new brand to market then it's probably not realistic to set an objective to achieve 100% market penetration and take the biggest market share within a month on a budget of £5...

Time bound - Finally always make sure to set a time limit on when you need these objectives met, it may be a week, a month or a year but it's important to set a goal to measure success against

With these objectives in mind we can formulate the best media strategy for your business, we can define target audiences, devise a plan to reach the maximum number of people possible with your budget or devise a plan to target a niche group over and over again with higher frequency.

At The TV Advertising Agency we have the best planning tools in the business at our disposal which gives us access to market leading research and consumer insight to support our plans and make sure that we produce the best schedules possible for our clients.