Press Advertising - As powerful as ever

The TV Advertising Agency has a wealth of experience in press advertising, over 70 years to be precise! Like all other media channels press advertising is all about reaching the right audience in the most relevant print medium; be it national newspapers, regional press, local press or in a magazine. It obviously depends largely on what you are selling and who your customers are; the beauty of press advertising is that you can engage with a multitude of audiences from a broad demographic profile to specialist interest groups and more niche markets.

Press advertising can be used to deliver numerous marketing objectives; used over a longer period of time it is invaluable as a brand building medium, equally, used in the short term, it can drive sharp sales increases with the use of promotions. Press is also an incredibly effective medium for driving traffic to a website and even sampling, especially when used in conjunction with other media channels. For press advertising to be effective a number of factors have to be in place – the right title, size, section, position, day and rate to name a few.

We at The TV Advertising Agency believe that having strong relationships with media owners can help deliver cost effective press campaigns for our clients, our strong relationships combined with our extensive experience in print media are our biggest strengths and we’ll always use these to get the best results for our advertisers.

With thousands of publications to choose from, The TV Advertising Agency have expertise in all areas of print media: Including national and local press, borne out of years of handling retail client’s businesses, servicing luxury brands and home furnishers. This has aided our knowledge for keen press buying in glossy magazines and within the home interest sector.