Everything you need to know about advertising on TV

TV advertising can be a daunting prospect for even the most experienced of advertisers, at The TV Advertising Agency we specialize in helping companies to understand the process, take them through every aspect and most importantly help them to grow their business through an effective TV advertising campaign.

We take care of all the aspects involved in producing an effective TV campaign, the strategic planning phase to planning and buying the media, the TV ad production, copy delivery and rotations whilst monitoring and analyzing the results. All this means that our advertisers can rest assured and enables them to engage with their customers and increase sales. The first step in any TV advertising campaign is the planning phase, we have state of the art planning systems in place, which, when coupled with our extensive experience and knowledge of the TV advertising market allows us to plan the most effective campaign for your brands.

We’ll always liaise with our clients throughout this process to make sure that every aspect is fully understood before decisions are taken. Once a plan has been agreed upon we will then approach the broadcasters and negotiate the best rates for our clients. We know that with any TV campaign keeping costs down and gaining additional value for our clients is key in helping them to achieve better results. That’s why we have great trading relationships with the broadcasters and will always strive to deliver our clients the best possible schedule and at the best rates.

Once everything has been agreed and finalized we then start the process of building the best possible TV advertising schedule, working with the broadcasters we make sure that we have the desired spread of airtime, the right programs, the quality required and many other key aspects.

Once you have your shiny new TV advert in hand and ready to go, someone needs to deliver this to the TV stations and make sure that it goes out on the right channels, against the right spots and is delivered to the stations in time for transmission. Fortunately we take care of all of that for you. We’ll digitally send the copy to the right channels and tell them where if needs to run. This is particularly important for TV campaigns where you may have several different pieces of copy with different inbuilt response mechanisms (DRTV) or even regional differences. Making sure the copy is in the right place may seem basic but you’d be surprised how many mistakes are made at this stage, the devil is in the detail and you can rest at ease knowing that we’ll take care of this for you.

Good maintenance of a campaign while it is running can be the make or break factor; TV advertising is a dynamic industry and sometimes TV spots will need to be moved around, changed and altered by the broadcasters. Unfortunately if left unchecked, this is not always to the benefit of the advertiser. We lease closely with the broadcasters to make sure that our schedules remain as effective as possible and will never allow changes to be made that will negatively impact the campaign results.

Once the campaign has ended we conduct extensive analysis to ensure that success is measureable and to make sure that as much information as possible is learnt from the campaign so that we can effectively utilize this ready for the next one.

If you are thinking of advertising on TV then please don't hesitate to contact us to discuss how we can make it work for your business.