We Specialize in effective TV Advertising

Whether you’re looking to advertise on TV for the first time or want to improve your current activity on television you’ve arrived at the right place. If this is the first time you’ve considered television advertising it can be a daunting prospect with many misconceptions surrounding the medium. With our years of experience we understand the market and how use it most effectively and cost efficiently.

The costs of TV advertising can be very cheap, much cheaper than most people imagine! Not only is it cheap, but television advertising is also the most effective medium; according to a PwC / Thinkbox study, TV pays back an average of 4.55 times the investment in increased sales. This is because people watch and love TV, it’s the most talked about medium probably because on average we watch over 26 hours a week (and that’s just via the box in your lounge, online TV, mobile TV is on top of this), that’s more than one day per week! And TV viewing is growing; we watch an hour more per week now than we did 10 years ago.

The growth of digital television stations means that there are now hundreds of stations to choose from to reach your target audience in an effective environment, and at a low cost. This opens up a world of opportunities for investing in to deliver a return on your investment. Engaging with new audiences and potential consumers is easier than you may think and could drastically increase your marketing effectiveness. And not only can TV advertising build awareness unlike any other medium, it is also becoming closer to point of sale as the occurrence of viewers having a laptop open and online at the same time as watching TV grows.

At The TV Advertising Agency we can devise strategies to build brand awareness or deliver sales via more direct DRTV campaigns, not only that we can help you analyze the data and responses you get to develop more efficient and effective ongoing campaigns to deliver the results you want. We support our clients at every stage of the TV advertising process, with our creative expertise we can help you from the beginning of the process, making the television advert, right the way through the compliance process, planning the television advertising campaign, negotiating and buying the spots and then analyzing the results. The question is not can you afford to use television advertising, but can you afford not to? If you want to advertise on TV we can help you achieve your goals.