Corporate Barter - Leveraging best value for our clients
How can I create funds to pay for my marketing or advertising requirements? One way is Barter.
Corporate Barter, as it is better known, is a function that allows companies to use stock or excess capacity to part pay for certain expenditures such as media in particular TV, outdoor, cinema and online.
The process increases the value of the stock as clients can receive three times the value of the stock in Trade Credits (a barter currency) as well enabling media owners to use their own media space to obtain goods and services that they would have otherwise spent cash on. For example; a TV channel can use their airtime to fund a conference, office refit or even their marketing campaign.
Corporate Barter has helped a varied list of product sectors including Automotive, Luxury Goods, Entertainment, Travel and Hotels, Food & Drink, Insurance, Mobile communications, Events and Export sales.
The charts below will help provide a better understanding of the two part process, and if you're still not sure about it then give The TV Advertising Agency a call and we'll arrange a meeting to discuss using Barter for your business.

